Based on Microsoft .NET technology, our data cleanser solution uses artificial intelligence-based techniques to find duplicate records in any set of data. The duplication engine is customizable, so you can select which fields in a set of records are used to find a match, and specify the "weight," or importance, a field carries in determining if two records match. For example, we can weight an entire data source – one that is used daily by secretaries and likely to be of high quality. We can also weight down to the field level in a data source such as email address which is unique enough to help find duplicates.

• We can identify improperly formatted or incomplete addresses and then correct and reformat addresses to USPS standards.
• We can reformat addresses to match firm-specific standards with custom processing rules, for example proper name clean up on your top 500 clients.
• The cleanser can perform automatic duplicate merging once you approve of the reports.
• We can create a set of cleansing rules that is custom tailored to your particular firm's needs.
• The data cleanser can easily import data from multiple, disparate data sources, perform de-duplication, re-format address data, and then export the data to your external system (back into your CRM system).